Why Not Buy A Book?
Most of my popular consulting projects are summarized in a series of books and booklets.
Hillstrom’s Catalog PhD outlines a soup-to-nuts methodology for identifying the customers
who should receive catalogs vs. customers who purchase via other marketing channels.
Hillstrom’s Hashtag Analytics goes well beyond point-in-time metrics that gauge influence
or count followers. In this booklet, we are able to assess the health of any community
on Twitter via a forecasting methodology.
Hillstrom’s 2011 Almanac offers 365 marketing, leadership, and analytics tidbits,
one per day for the whole year!
Online Marketing Simulations is probably the most sophisticated of my series of books,
offering a methodology for forecasting the future of your e-commerce business.
Hillstrom’s Multichannel Forensics and Hillstrom’s Database Marketing, are two $95
hardcover books that provide a comprehensive methodology for understanding your business.