More Than Two Decades Of Profitable Analytics!

My name is Kevin Hillstrom.  I am President of MineThatData, where I have helped more than fifty businesses increase profit by analyzing the way customers interact with advertising, products, brands, and channels. My approaches are different than those of my competition.  I use past history to understand how customers migrate across business channels (social, mobile, catalogs, e-mail, search, affiliates, retail). Armed with this information, I am able to create a five-year sales forecast by channel, allowing the Executive to chart the best path to future profitability.

Consulting Projects:

Clients hire me to analyze a veritable plethora of issues, resulting in profit increases for all business models.

• Catalog PhD:  A project where all customers are scored based on catalog and non-catalog responsiveness, resulting in an average of $500,000 to $1,000,000 of annual profit for a $100,000,000 business.
• Multichannel Forensics:  Popular among the e-commerce and mobile crowd, this project helps us understand how customers are migrating from traditional channels to the mobile channel.
• Digital Profiles:  E-Mail marketers enjoy Digital Profile projects, where we segment customers based on channel and merchandise preference.
• Hashtag Analytics:  Different than point-in-time Twitter-based follower counts and user profiles, we instead forecast the future health of your Twitter community based on past trends.