My name is Kevin Hillstrom. I am President of MineThatData, where I have helped
more than fifty businesses increase profit by analyzing the way customers interact
with advertising, products, brands, and channels. My approaches are different than
those of my competition. I use past history to understand how customers migrate
across business channels (social, mobile, catalogs, e-mail, search, affiliates, retail).
Armed with this information, I am able to create a five-year sales forecast by channel,
allowing the Executive to chart the best path to future profitability.
Clients hire me to analyze a veritable plethora of issues, resulting in profit increases
for all business models.
Catalog PhD: A project where all customers are scored based on catalog and non-catalog
responsiveness, resulting in an average of $500,000 to $1,000,000 of annual profit
for a $100,000,000 business.
Multichannel Forensics: Popular among the e-commerce and mobile crowd, this project
helps us understand how customers are migrating from traditional channels to the
Digital Profiles: E-Mail marketers enjoy Digital Profile projects, where we segment
customers based on channel and merchandise preference.
Hashtag Analytics: Different than point-in-time Twitter-based follower counts and
user profiles, we instead forecast the future health of your Twitter community based
on past trends.