Your Home For Multichannel Forensics!
My name is Kevin Hillstrom. I am President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands and Channels. The primary way I do this is through a methodology I call "Multichannel Forensics".
Based on my experiences as Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End, I developed a methodology that helps CEOs and Executives understand the complex ways that customers interact with our business models. The methodology has proven to be effective. At Nordstrom, we were able to eliminate a $36,000,000 catalog marketing program and still increase total telephone + online sales, on an annual basis.
Today, I execute Multichannel Forensics projects for billion dollar multichannel retailers, thirty million dollar catalog brands, online pure-play startups, and international brands. Project fees are based on a sliding scale, depending upon the number of twelve month buyers a brand has. E-mail me for more information about a Multichannel Forensics project, or for references.
Visit The Blog: http://minethatdata.com/blog
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Important Resources
Hillstrom's Multichannel Forensics, the soup-to-nuts text on how to analyze your business, available from Amazon.com or ForBetterBooks.
Hillstrom's Database Marketing, a unique view on database marketing for the catalog, online, and retail industry, available from Amazon.com or ForBetterBooks.
Hillstrom's Multichannel Secrets offers 59 Tips Every CEO Should Know About, available at the MineThatData Store at Lulu.com.
Hillstrom's Contact Strategy Optimization On A Budget offers the CEO or Executive a nearly-free method to get seventy percent of the benefit of a multichannel optimization project for a tiny fraction of the cost. This e-book is available at the MineThatData Store at Lulu.com.
Hillstrom's Zip Code Forensics segments every zip code in the United States into one of six predictive classifications that you can use to improve your direct marketing activities. Click here to download a white paper on the topic.
